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The importance of cultural heritage

In a world where cultural identity can often feel diluted or overshadowed by the mainstream, it's essential to remember the profound significance of one's roots. Setu Finau, a passionate advocate for cultural heritage and community empowerment, recently shared invaluable insights during his Rich Dreams showcase. Here are some of the most impactful pieces of advice gleaned from his words:

Know Your Roots: Setu emphasized the importance of understanding and embracing one's cultural heritage. He shared personal anecdotes from his Samoan background, highlighting how knowing where you come from can provide a sense of identity and belonging.

Your Culture is Your Competitive Edge: Contrary to the belief that cultural heritage might hold individuals back, Setu emphasized that it can actually be a source of strength and advantage. He likened cultural roots to the deep roots of a tree, providing nourishment and stability to grow and thrive.

Teach Your Children: Setu spoke passionately about the responsibility of parents and elders to pass down knowledge of cultural heritage to the younger generation. He shared how he instilled a sense of pride in his own children about their diverse heritage, spanning Samoan, Māori, Scandinavian, Irish, English, and Spanish roots.

Perseverance and Resilience: Drawing from the history of Pacific Islanders, Setu highlighted the resilience and perseverance of ancestors who navigated the vast Pacific Ocean to settle in new lands. He encouraged listeners to draw strength from this legacy when facing challenges in their own lives.

Live Your Dreams: Despite the obstacles and hardships faced by previous generations, Setu reminded everyone of the importance of pursuing their dreams. He encouraged listeners to live authentically and passionately, honoring the sacrifices of those who came before them.

Unity and Community: Throughout his speech, Setu emphasized the power of community and unity in preserving and celebrating cultural heritage. He encouraged listeners to come together, support one another, and make their voices heard.

In conclusion, Setu Finau's words serve as a powerful reminder of the importance of cultural heritage in shaping individual identity and collective strength. By knowing and embracing our roots, teaching future generations, and fostering unity within our communities, we can ensure that cultural heritage continues to thrive and enrich our lives for generations to come. As Setu eloquently stated, "Your culture is your competitive edge," so let us embrace it wholeheartedly.

• Watch Setu Finau